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Rivadavia the leading brand for back-to-school

Known for its quality and innovation. It’s a staple in school supply lists and classrooms across the country.

The client had a community of 52.1K followers on social media, made up mostly of bookstores and distributors across Argentina. Their content strategy focused on Reels, posted twice a week. While the brand had a strong reputation, the profile bio was outdated and there were only two highlighted stories. Overall, their social media presence lacked a clear strategy, which affected the quality, variety, and impact of the content.

Solutions
  • Content Diversification
We improved their digital strategy by adding more content formats, including posts, carousels, and Reels, increasing the frequency to 3–4 times a week.

  • Strategic Writing
We created short, engaging captions and used strategic hashtags to boost reach.

  • Brand Strengthening
We also introduced a visual identity aligned with the brand guidelines, strengthening their professional image online.
Advertising Campaign
Results
After working together, the client saw a big improvement in their social media presence.
  • Views
    The quality of their Reels improved, leading to more views and shares, so the views went up by 234.7% compared to the previous period.
  • Interactions
    Engagement increased by 1100%.
  • Reach
    Reach grew by 261.7%.
  • Community
    The followers bases grew by 30% and the number of times the content is shared also increased significantly.
Most importantly, the client now has a clear content strategy that guides all their actions, supporting steady and sustainable growth.
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